Branded hotels

Branded hotels

Our furniture graces hotels affiliated with some of the most prominent brands on the international stage. Our value engineering team works closely with brands to expertly translate aesthetic concepts into optimal designs. During this process, we diligently identify and eliminate any costs that do not contribute to enhancing aesthetic appeal, functional quality, longevity, or customer and consumer benefits. We pride ourselves on delivering high-quality products and offering swift and professional support services throughout the pre-planning and construction phases. These qualities make us the ideal partner for brands seeking excellence.


Step 1

Focus Question:

What are your brand guidelines? What are the unique qualities of your project?


Our approach to designing and outfitting branded hotels commences with a meticulous analysis of the brand’s guidelines to grasp our customers’ explicit expectations, encompassing aesthetic preferences, budget constraints, and the desired timeframe. During this phase, identifying and understanding the latent needs and opportunities specific to the project plays a key role.

Step 2

Focus Question:

How can I eliminate costs that do not translate into aesthetic/functional quality, longevity, or benefits to customers and guests?


The value engineering phase represents the linchpin of each project: at this stage of the process our technical department proposes technical solutions the adoption of alternative materials and finishes, or even the use of products from our series catalogues, with the final goal of meeting aesthetic/functional expectations, timing, and expected budget. This phase concludes with the production of shop drawings (detailing all individual furniture aspects) and, on request, the supply of a mockup room, installed on site or at our premises.

Step 3

Focus Question:

How can I optimise the production phase in terms of management and benefit the customer in terms of logistics and storage costs?


At Gibam, when we talk about logistics, we are referring to the process of organising and planning deliveries in strict accordance with the specific requirements of our projects and customers. We call this service picking: furniture items included in a long-term opening plan can be produced together but picked up/delivered progressively, by agreement with the company, as progress is made on the construction site.

Step 4

Focus Question:

How can I help my customer during the installation and subsequent after-sales phases in the most functional and fastest way possible?


We commence the installation phase by organising and coordinating all visual materials to assist the on-site assembly teams. These teams can consist of fitters provided by us or, as mutually agreed with the customer, and a combination of local fitters handled on-site by our managers.

Step 5

Focus Question:

How can I help my customer during the installation and subsequent after-sales phases in the most functional and fastest way possible?


Our Customer Care team caters to a wide range of needs, whether that involves providing product information, offering guidance on hotel installations, assisting with product assembly for both existing and new customers, or providing support for previously purchased items. Please read the terms and conditions on the dedicated page.

Design and Planning

Value Engineering

Logistics and Installation

After-Sales Service


Expertise in value engineering is one of our key strengths. Through the systematic analysis of how the components and materials that comprise a project function, our technical team can find solutions that reduce costs and production times, without sacrificing aesthetics and quality. The suggested mediation approach may involve the adoption of alternative materials and finishes, the use of construction techniques, or the use of series product lines, which can be fully or partially tailored to specific requirements. Our ultimate goal is to effectively fulfil the aesthetic expectations of both our customers and designer, all while streamlining production times and minimising costs. Each design element is listed and described in the shopdrawing, which details the dimensions, materials, and characteristics of each element.


In project development, the value engineering phase ends with the creation of a mockup room. Our customers decide whether to have their mockup rooms installed on site or at our premises. The precise viewing and analysis of sample furniture represents a focal point of our process. This stage provides our customers with the chance to witness first-hand the choices made during the value engineering phase, ensuring they get to experience the high quality of the recommended solutions and the performance of the materials used. Once confirmation is received, production on the mockup room begins.



If you would like to chat, use our Live Chat at the bottom of this page or click on the arrow to fill out our “contact form.”


If you would like to use our product lines for the hospitality sector and learn more about the tools available for our partners, join Gibam Composit now.

Some of our customers


Charlie Urban Hotel

The recent inauguration of this brand new four-star hotel is a great source of pride for Gibam, whose furnishings in all the rooms reflect elegance and sobriety for a truly iconic structure in the city of

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Courtyard by Marriott

Attention to detail translates into comfort and hospitality at the Courtyard by Marriott Cartersville. Spacious rooms with luxurious beds framed by fine wallpaper. Ergonomic workstations and a coffee corner with original geometric lines complete the modern

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Sahara Marra Tower

Las Vegas, USA 2021 Extreme refinement of the furnishings, refinement and choice of top-quality materials for the seating and headboards are the hallmarks of this elegant resort of the Sahara chain with all the comforts in

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Holiday Inn

Maximum comfort and meticulous attention to detail for this Holiday Inn in Telavi, a Georgian town rich in historical and architectural monuments. The hotel’s rooms with large imitation leather headboards, the choice of fabrics for the

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Collegio Università Milanesi

The Collegio di Milano is a campus designed on a student’s scale in which Gibam was responsible for the furnishings of the rooms and most of the common areas. Rooms in neutral colours, with a few

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