The design of a hotel’s Communal Areas encompasses all spaces dedicated to enhancing the guest experience, such as the reception area, lobby, restaurant, and bar/cafe. Lobbies are where guests first come into contact with a hotel. These spaces, varying in size, serve as a business card that leaves a lasting impression, conveying the quality of services offered to anyone who steps inside. These areas need to be reimagined to enhance their multifunctionality and adapt them to modern needs. Through skillful furniture arrangement and thoughtfully designed lighting, we transform lobbies into functional working environments featuring spacious tables, cozy seating, and tailored lamps. And that’s not all. We can blend restaurant and lounge areas together harmoniously, creating multifunctional spaces that engage in a dialogue through refined and minimalist designer furniture.


Step 1

Focus Question:

What are the brand’s past experiences, in terms of guest experience and management, that need to be tweaked and that, if corrected, can be converted into opportunities?


Our approach to designing and outfitting the communal areas of a hotel begins with a comprehensive understanding of our customers’ explicit expectations, encompassing the functionality of the space, aesthetic preferences, budget constraints, and the desired time frame. At the same time, a crucial aspect of this phase involves identifying and understanding the latent needs and opportunities specific to the project.

Step 2

Focus Question:

How can I create a space that seamlessly integrates multiple functions, ensuring aesthetic excellence, and providing a high level of comfort for guests?


During the design phase, we skilfully translate the functionality of spaces, mood, and aesthetic references into a concept design that captures the essence of these aspects. It is important at this stage to skilfully combine and merge style and comfort. This co-creation process, developed in close partnership with our customers, sometimes involves external consulting and design partners specialised in hotel design.

Step 3

Focus Question:

How can I eliminate costs that do not translate into aesthetic/functional quality, longevity, or benefits to customers and guests?


The value engineering phase represents the linchpin of each project: at this stage of the process our technical department proposes technical solutions the adoption of alternative materials and finishes, or even the use of products from our series catalogues, with the final goal of meeting aesthetic/functional expectations, timing, and expected budget. This phase concludes with the production of shop drawings (detailing all individual furniture aspects) and, on request, the supply of a mockup room, installed on site or at our premises.

Step 4

Focus Question:

How can I optimise the production phase in terms of management and benefit the customer in terms of logistics and storage costs?


At Gibam, when we talk about logistics, we are referring to the process of organising and planning deliveries in strict accordance with the specific requirements of our projects and customers. We call this service picking: furniture items included in a long-term opening plan can be produced together but picked up/delivered progressively, by agreement with the company, as progress is made on the construction site.

Step 5

Focus Question:

How can I help my customer during the installation and subsequent after-sales phases in the most functional and fastest way possible?


We commence the installation phase by organising and coordinating all visual materials to assist the on-site assembly teams. These teams can consist of fitters provided by us or, as mutually agreed with the customer, and a combination of local fitters handled on-site by our managers.

Step 6

Focus Question:

How can I help my customer during the installation and subsequent after-sales phases in the most functional and fastest way possible?


Our Customer Care team caters to a wide range of needs, whether that involves providing product information, offering guidance on hotel installations, assisting with product assembly for both existing and new customers, or providing support for previously purchased items. Please read the terms and conditions on the dedicated page.

Design and Planning

Value Engineering

Logistics and Installation

After-Sales Service


Expertise in value engineering is one of our key strengths. Through the systematic analysis of how the components and materials that comprise a project function, our technical team can find solutions that reduce costs and production times, without sacrificing aesthetics and quality. The suggested mediation approach may involve the adoption of alternative materials and finishes, the use of construction techniques, or the use of series product lines, which can be fully or partially tailored to specific requirements. Our ultimate goal is to effectively fulfil the aesthetic expectations of both our customers and designers, all while streamlining production times and minimising costs. Each design element is listed and described in the shopdrawing, which details the dimensions, materials, and characteristics of each element.


To satisfy the desires of younger consumers, who are attentive to details and demanding when it comes to functionality, it is essential to rethink the hotel industry with an innovative approach when seeking to create an engaging and gratifying stay that keeps pace with changing consumption habits in recent years. Gibam adopts a collaborative approach when designing new formats, forging partnerships with specialised Italian consulting and design firms that focus on hotel and residential design and furnishing. These partnerships enable us to collaboratively combine the creativity of hotel sector specialists with the technical expertise of our own departments. Together, we develop innovative new formats built upon four fundamental pillars of future sales points: multifunctionality, technology, customisation, and sustainability.



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If you would like to use our product lines for the hospitality sector and learn more about the tools available for our partners, join Gibam Composit now.

Some of our customers


Charlie Urban Hotel

The recent inauguration of this brand new four-star hotel is a great source of pride for Gibam, whose furnishings in all the rooms reflect elegance and sobriety for a truly iconic structure in the city of

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Courtyard by Marriott

Attention to detail translates into comfort and hospitality at the Courtyard by Marriott Cartersville. Spacious rooms with luxurious beds framed by fine wallpaper. Ergonomic workstations and a coffee corner with original geometric lines complete the modern

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Sahara Marra Tower

Las Vegas, USA 2021 Extreme refinement of the furnishings, refinement and choice of top-quality materials for the seating and headboards are the hallmarks of this elegant resort of the Sahara chain with all the comforts in

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Holiday Inn

Maximum comfort and meticulous attention to detail for this Holiday Inn in Telavi, a Georgian town rich in historical and architectural monuments. The hotel’s rooms with large imitation leather headboards, the choice of fabrics for the

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Collegio Università Milanesi

The Collegio di Milano is a campus designed on a student’s scale in which Gibam was responsible for the furnishings of the rooms and most of the common areas. Rooms in neutral colours, with a few

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